A new wine label for the brand of phantom red grapes from France is launching in the U.S. on Thursday, with the promise of “no-alcohol” flavor and “no flavorings.”
The label, titled Phantom Red Wine, will launch at select retailers on March 20, the company announced on Twitter.
The wine will have a 0.8 percent ABV.
The label’s marketing director, Christian De Mey, said in a statement that the wine is “a little bit more complex than a traditional red.”
De Mey said that Phantom Red will be “more than a wine, it will be a celebration.”
He also said the brand will include a “secret ingredient,” which he did not specify.
It is not yet clear how many bottles the wine will retail for.
A website has been launched for the wine, with a price tag of $18 for a 750 ml bottle.
De Meyns statement said that the bottle was created to honor the spirit of the wine industry and the passion of its consumers.
The product was created by the producers of a new wine called Phantom Red from France, and it will launch in the United States on March 18, De Meyn said.